A Mediological Analysis of Facebook and Google+ by DJ Goodwiler
With more than 800 million active users (more than half of whom logon every day), it is no wonder so many people have written about Facebook. Some have looked at how political candidates use Facebook, other, rhetorically-minded scholars have seen it as a pedagogical aid. Oddly, however, Facebook has not received an adequate analysis as a unique, multimodal, rhetorical space. This is due, in large part, to a lack of analytical tools for such a diverse medium.