With more than 800 million active users (more than half of whom logon every day), it is no wonder so many people have written about Facebook. Some have looked at how political candidates use Facebook, other, rhetorically-minded scholars have seen it as a pedagogical aid. Oddly, however, Facebook has not received an adequate analysis as a unique, multimodal, rhetorical space. This is due, in large part, to a lack of analytical tools for such a diverse medium.
Social media has been a topic of interest for scholars and professionals for several years. Researchers in many different fields have explored its definition, reach, use, and potential. Considering social media in the corporate sphere, Brian Howlett, Chief Creative Officer at the Toronto advertising and marketing firm Agency59, describes the effect social media has had on his field and his clients’ business: “There has been a fundamental shift in the corporate-consumer relationship, resulting from the steep rise in popularity and use of social media since 2007” (2012). Howlett’s statement suggests that, rather than being an asymmetrical power dynamic where the organization communicates a story to their stakeholders, social media sites have accustomed users to expecting that organizations will communicate with them, and put more emphasis on dialogue.
As blogs become permanent additions to many news organizations’ websites, professionals and readers are beginning to evaluate the value blogs have to news. Publications such as The New York Times maintain such a vast collection of blogs that many include a directory online to navigate through them; writers cover various subjects, including news and politics, […]
The theatre is the obvious place…for [Bakhtin] to have made a stronger contribution, or at least a logical place to go to further discriminate his own set of categories, and he didn’t do it…It is a mystery. I don’t understand it…This is a topic that needs a lot of work; I hesitate to even talk about […]
Reading Culture by Diana George and John Trimbur is not a how-to text on writing but rather a how-to text on thinking critically of American culture. As a visually stimulating reader reflecting everyday encounters through articles and illustrations, Reading Culture succeeds in capturing its audience’s attention. George and Trimbur’s idea is “to treat contemporary American culture as a vast research […]
“… I think of an Athenian Poland, but of an Athens immensely perfected by the greatness of Christianity” (19-year old Karol Wojtyla, in a letter to a friend in 1939, on the eve of World War II. Quoted in Shulz 108). NOTE: This is a draft manuscript; please do not quote. Work for this project was supported […]
Thirty-seven-year-old big-wave champion Darryl “Flea” Virostko and I stood on a cliff above the grey North Pacific. The wind howled. The surf spot we’d come to check folded in upon itself far below us. Flea unburied his golf bag from the bed of his battered Toyota Tundra. Just couple of years old, it belched white smoke from the exhaust pipe, bled steering fluid, and ran unevenly on seven of its eight cylinders.