With the rise of the digital age and this time of one-hundred-plus TV channels, the ways in which TV shows compete for viewers is constantly evolving and heavily dependent on visual strategies of persuasion. Print and online advertisements, billboards, and TV commercials all attempt to engage audiences in ways that “mobilize symbols to influence diverse publics” (Olsen 9). One particularly interesting area in which visual rhetoric is used to attract and retain viewership is the opening credits of a television show; sometimes these credits have a residual identity—especially in terms of pop-culture—that far surpasses the show itself.
This paper will focus on various aspects of the San Pasqual Battlefield, located in Escondido, California. The notion of public memory, which emerges from the intersection of official and vernacular cultural expressions, will be explored through the history the San Pasqual Battlefield portrays (Bodnar 13). At a California State Park, such as the San Pasqual Battlefield, it is fair to say that visitors expect an unbiased assessment of the battle between the Californios and the Americans.
Abstract: The field of cultural studies has a long and varied history. It was estab-lished in the 1930s by scholars associated with the Frankfurt School. The tradition was continued by Stuart Hall and others at the Birmingham School of Cultural Studies in Great Britain. By the late 1980s and early 1990s, the field of study […]