The selves of self-help books: Framing, argument, and audience construction for social and autonomous selves by Martha Cheng
Introduction The traditional American values of individualism, self-improvement, and hard work have supported the publication and popularity of self-help books since our country’s inception. As early as the 1700’s Puritans were reading guides on how to live piously and do good. (Starker, 1989) Over the years self-help has expanded to secular topics and now applies […]